Tag Archives: EasyJet

Remember Latitude? If you are here in the UK and of a certain age you must just remember Latitude.  It was the original FFP scheme that BA launched way back in the dim and distant past.  BA wasn’t overly keen … Continue reading

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A fast jet to?

You have to have a more than a degree of sympathy for EasyJet.  First there is a court battle with their founder over ancillary revenue.  Next, board members are up for ejection in a sort of X-factor show down (maybe … Continue reading

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Payment surcharging

Payment surcharging – ancillary revenue or cost saving? In preparing for the Airline and Travel Payment Summit in Toronto on the 12/13th of October 2011, one of the themes that keeps emerging is payment surcharging.  In the UK, where I am based, … Continue reading

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EasyJet’s ancillary revenue up 37%

EasyJet earning £11.65 per seat in ancillary revenue EasyJet seems to be fighting on at least two fronts – one against its major shareholder and the other against its major competitor Ryanair.  With both releasing their figures lately there are … Continue reading

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EasyJet – going for growth?

The battle to grow Michael Porter, Professor of Business Strategy at Harvard Business School says that the essence of strategy is “deciding what not to do.”  It would appear that this is at the heart of the battle between the … Continue reading

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