Marketing to Women Travellers

In 2011 the number of female university graduates overtook males for the first time.  That one statistic is part of a growing demographic trend that will impact on the airline industry in the years to come.  Will the typical frequent flyer in 20 years time still be male?

That is just one of the issues that the Marketing to Women Travellers event (running as part of Ai’s Mega Event) will be discussing at our inagural event in Miami on the 29/30th of November.

We are delighted to have Barbara Cassani – the CEO that launched British Airway’s low cost carrier Go before selling it to EasyJet and currently a Director of Air Berlin – as the opening keynote speaker.  The current agenda can be viewed at this link:

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