Category Archives: Strategy

Remember Latitude? If you are here in the UK and of a certain age you must just remember Latitude.  It was the original FFP scheme that BA launched way back in the dim and distant past.  BA wasn’t overly keen … Continue reading

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AIMIA – the new name for Groupe Aeroplan

Breaking news! The industry has been awash with rumours about the re-branding of Groupe Aeroplan.  Finally the new name and brand is here. In keeping with new “A” brand names (Avios being the new currency for BA and Iberia) Groupe … Continue reading

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AirBaltic – update

New capital injection of 153 million euros Always nice to have some good news to report – especially with the world economy in such a difficult state.  AirBaltic has announced that it is to receive 153 million euros in new … Continue reading

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Adios to AirMiles?

Avios – the new single currency for IAG For those of you that look to British Airways for innovation you’ll no doubt have been following the introduction of their new single mileage currency.  Avios is the name of the currency … Continue reading

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United and Continental FFP merger

Rising to the merger challenge Merging FFP’s is no easy task.  After all, competitors design their programs based on having a benefit that the opposition doesn’t have.  So how do you square the circle when you merge the two? United … Continue reading

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A fast jet to?

You have to have a more than a degree of sympathy for EasyJet.  First there is a court battle with their founder over ancillary revenue.  Next, board members are up for ejection in a sort of X-factor show down (maybe … Continue reading

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airBaltic – what next?

airBaltic is a very interesting carrier.  One that has re-invented its business model from a traditional full service carrier to essentially a hybrid LCC.  On top of that it has established BalticMiles as the coalition currency not just for frequent … Continue reading

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All change downunder

The sand carriers impact BA and QF British Airways and Qantas have, for many years, operated a joint business operation on the kangaroo routes.  It has been, in some ways an odd arrangement as, for example, the route via Hong … Continue reading

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Multiplus helps power TAM’s profits

Multiplus is major highlight For those of you not familiar with Multiplus, is the coalition loyalty program that was IPO’ed by TAM back in 2010.  Linked in with their Frequent Flyer Program it is interesting to note that Multiplus was … Continue reading

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Virgin Atlantic Results

Back in the black Virgin Atlantic has just announced its results for its latest financial year.  It is back in the black after the previous years loss.  They seem to be riding much the same trend as many in the … Continue reading

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